Johannesburg - PNN - Earlier this week in a bold statement against Israel, South Africa’s media watchdog the 'Advertising Standards Agency’ (ASA), dismissed complaints relating to an advert of 5fm radio that called for a boycott of Israel while comparing Israel to Apartheid South Africa.
The advert aired in South Africa in February this year, starred Dave Randall, lead guitarist of the band Faithless, where he stated: ‘Twenty years ago I would not have played in apartheid South Africa; today I refuse to play in Israel. Be on the right side of history. Don’t entertain apartheid. Join the international boycott of Israel.’
As a result an official complaint was filed to ASA by the South African Jewish Board of Deputies (SAJBD), expressing that the adverts claim that Israel was an Apartheid State was ‘untrue, not supported by any evidence… and contains a lie which amounts to false propaganda.’
This week the ASA completely dismissed every complaint made by SAJBD against the advert.
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