DaitoCrea, Japanese agent of the Israeli cosmetics firm, AHAVA, announced on their Webpage that it has ended all sales of AHAVA products for what it attributed to “financial reasons”. Boycott movement said that decision is the outcome of direct action and protests.
The company stopped all AHAVA sales starting on January 31, 2012. The victory was that of the persistent efforts of a 2-year campaign conducted by the BDS (Boycott, Divestment and Sanctions) that calls for boycotting all Israeli products made in Israel’s illegal settlements in occupied Palestine.
The Forum added that its activists informed the firm, by direct action and advocacy, of the illegality of AHAVA goods and the suffering it inflicts on the Palestinian people.
An Executive at the DaitoCrea told the Palestine-Forum campaign that the company had no idea about the background of AHAVA when they started dealing with them, and had no idea about the location where AHAVA products are made.
AHAVA – Israel products are made in a settlement in the occupied Palestinian West Bank; settlements are illegal under International Law. more
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