Video: Activists burst occupation profiteer SodaStream’s “feel-good” bubble

Want to buy a product with a “feel-good message about saving money and the planet”?

Then the advice from Wired magazine for the year-end consumption binge (also known as the “Holiday Season”) is to buy a SodaStream home carbonation machine.

Wired names SodaStream one of its 2013 “Editor’s Picks” without mentioning the fact that the soft-drink machine is manufactured in Maale Adumim, one of Israel’s illegal West Bank colonies where Palestinian workers, with few other options under brutal Israeli military occupation, have said they are treated “like slaves.”

SodaStream also managed to get its product promoted as one of the “favorite things” of celebrity Whoopi Goldberg, host of the ABC chat show The View.

But far from saving the planet, Israel’s unregulated industrial zones built illegally on Palestinian land are destroying the environment and causing sickness in nearby Palestinian communities.

SodaStream days of action

As the occupation-profiteering company steps up its aggressive marketing, activists are also gearing up for the Boycott SodaStream Days of Action from 29 November to 10 December. more

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