(Reuters) - Palestinian fans and big business are rallying behind a 22-year-old singer from the Gaza Strip in a final push to vote him the next "Arab Idol" in a TV talent contest choosing a winner in Beirut on Saturday.
Mohammed Assaf is the first Palestinian to qualify for "Arab Idol", the Middle East's version of "American Idol", in which contestants perform for judges and voting viewers.
His potent mix of good looks and emotional lyrics about ancestral Palestinian lands have helped to turn the young man from Gaza's Khan Younis refugee camp into a star and symbol of unity for Palestinians plagued by deep internal divisions.
Voting in the pan-Arab competition is done through text messages. To encourage support for Assaf, one of three finalists, two Palestinian cellular telephone companies have cut their rates for ballots cast for him.
The Bank of Palestine is throwing money into the campaign, promising to match up to 350,000 texted votes - each one costs 1.50 shekels ($.40) - for Assaf. It has placed billboards with his picture at major intersections in Gaza and the West Bank.
"Vote and the Bank of Palestine votes with you," says a radio and television commercial broadcast in the Palestinian territories, where Assaf's songs blare constantly from vehicles. more