Friday, 4 July 2014

Palestine activists celebrate as SodaStream shuts UK store


Palestine solidarity activists are celebrating huge victories over SodaStream this week for the boycott, divestment and sanctions (BDS) campaign.

In 2012, SodaStream, a settlement firm, attempted to launch into the UK market and opened its flagship store – EcoStream – in the seaside town of Brighton to sell home carbonation machines and accessories.

The store immediately became the target for activists from Brighton and Hove Palestine Solidarity Campaign, who staged noisy protests every Saturday outside, running the gauntlet of Sussex area Zionist activists to do so.

On Monday, Brighton and Hove PSC was celebrating as SodaStream announced the closure of EcoStream, and began taking down the store’s signage.

And just one day later, one of the UK’s biggest retail brands, the John Lewis Partnership, announced that it would be taking SodaStream products off its shelves.

The announcement follows regular protests outside the flagship John Lewis store in London’s Oxford Street, organized by Palestine Solidarity Campaign (PSC — palestinecampaign.org) and London BDS Group.

PSC’s campaign to stop John Lewis stocking SodaStream products included direct communication with John Lewis chief executive Andy Street, urging him to put ethical trading before profits. more

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