Major Norwegian retail chain stops sales of occupation products from Ahava

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(Photo: Boikott Israel-kampanjen i Bergen)

Norwegian retail chain VITA made public on Friday their decision to stop all sales of products originating from settlements in occupied Palestine. VITA will therefore stop selling products from the cosmetics brand Ahava. VITA has been the main retailer of Ahava products in Norway, and this decision will be a serious blow to the sales of Ahava products in Norway.

The principled decision by VITA not to buy products from Israeli settlements in the West Bank is based on a position of not wanting to contribute to violations of international law. This is also the position of Norgesgruppen, a company holding 49% of the shares in VITA. BAMA, another Norgesgruppen company has implemented the same policy regarding Israeli fruit and vegetables for several years already. more

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