Tourist ad falls foul of UK watchdog for claiming Jerusalem belongs to Israel

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The UK’s advertising watchdog has banned the Israeli Government Tourist Office from using an ad which implies that Jerusalem’s Old City is part of Israel.

The ad shows a panoramic photo of the Old City with the caption “Israel has it all.” It appeared in a brochure produced by the Israeli Government Tourist Office (IGTO).

Last week, the Advertising Standards Authority (ASA) upheld a complaint made by a member of the public against the ad and banned it from appearing again in its current form.

However, this is not the first time that the IGTO’s advertising campaigns have fallen foul of the watchdog.

This branch of the Israeli government has a track record of producing ads which either wipe the occupied West Bank and Gaza off the map or eliminate any trace of Palestinian history, heritage and culture from the land in order to promote Israel as a travel destination.

The IGTO’s latest publication is a glossy 32-page brochure, titled Taste of Israel, which was distributed in February by the supermarket Waitrose. more

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